Highlights from 2010 AES Convention in San Francisco
Right on the heels of the Giants winning the World Series, the 2010 AES (Audio Engineering Society) convention in San Francisco from 11/4-11/7 proved to be a big hit with over 14,000 attendees and 300+ exhibitors. Focal Press was part of the action, too, with a booth on the exhibition floor and as a co-sponsor of the Afterglow Party at Studio Trilogy.
I recently spoke to convention committee member and co-chair of the workshop track, Mike Wells, of Mike Wells Masteringin San Francisco, for his recap of AES. In his words: “The passion, the enthusiasm and level of interest and participation was far greater than I’ve seen it in the last 10 years. Everyone’s reporting that the show exceeded their expectations. The conference was a huge success, very well received. All the panelists were jazzed and the vibe was awesome.”
I work with Mike on my own recordings and can say that he is truly one of the hardest working guys in showbiz, always giving back to the SF audio community, and this year hosting a workshop on perceptual coding and participating in a 2-day mastering workshop. He also hosted a mastering presentation at his studio along with NYC producer/engineer Fab DuPont, who gave a tutorial on stem mixing and analog summing.
“It was the most packed AES party I’ve ever had,” Mike said. “People were standing on the couch and listening from the hallway.” AES highlights from his perspective included the “How Does It Sound Now?” workshop and having “so many amazingly talented people in one place,” he said, “Joe Chicarelli, Al Schmitt, Elliot Scheiner, Bob Ludwig, Chris Lord-Alge, just to name a few.” He also cited the new Dangerous BAX EQ “because of its unique design, and the unit sounds amazing.”
One thing Mike noticed about this year’s show was a higher number of students from all over the country attending the full program, which he feels is the most rewarding aspect of the AES experience. “Even if the full program is outside of your budget, you can attend one-off events,” he said. “You’ll learn more in a weekend than you will in six months of school. It’s about so much more than just the gear. There’s really something for everyone.”
San Franciso-based indie musician/producer Richard Turgeon is the author of Indie Rock 101: Running, Recording and Promoting Your Band, published by Focal Press. You can keep up with his latest projects at his website and blog at www.indierock101.com.